Focus Imaging amps up online targeting

FOCUS IMAGING   ONLINE TARGETING   RESTRUCTURE

Hong Kong – Local digital agency Focus Imaging has restructured its business in a bid to tap into the popular trend of targeted, personalised online advertising.

The agency has created a new business arm, called Fimmick, to provide integrated digital marketing services.

Willy Lai (pictured), business director of Fimmick, told Marketing that the start up is part of a bigger restructure, which will see Focus Imaging divide its business into three sub-brands.

Other than Fimmick, the two new branches are still under development but Lai said they will focus on personalisation and advanced targeting.

"One will be our marketing e-solution division, which is a new cross-platform service that leverages customers' relationship with the brand.

"Another is our variable data publishing division, which supports personalised marketing efforts in printed materials.

"We believe personalised marketing strategies will be widely adopted in the market.”

Lai said all the new business arms are set to commence in mid-2012.

He added that the move is in line with the company's strategy to grow into an integrated marketing service group and responds to the rising trend of targeted marketing on digital platforms. 

Earlier this month, Facebook named Fimmick as one of its Preferred Marketing Developer. The agency was the first Hong Kong based company to be receive the qualification.

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