YouTube introduces AdWords for videos

YOUTUBE   ADWORDS  SME

Global - Google has introduced AdWords for YouTube targeting smaller businesses with a niche consumer group.

With this latest offering marketers only pay when viewers choose to watch their ads and are not charged if he skips it, further narrowing the ad budget for the small business marketers.

YouTube is marketing the new product by taking US$50 million from its advertising fund and giving it as credit for small business to get up and running.

According to Baljeet Singh, group product manager, video monetisation at Google, small companies will get a US$75 credit to start advertising with YouTube.

YouTube allows clients to promote their videos in two ways. It allows keywords to appear in YouTube search results and secondly, lets marketers choose to show their ads against content viewers are most interested in.

For the localised versions of YouTube currently present in many Asian countries including Malaysia, Singapore and Philippines, YouTube will aim to attract more domestic advertisers. The text and language used on these channels will also be localised.

Marketers already engaged in traditional display advertising will also have the opportunity to switch to the new AdWords format for YouTube.

The product was launched globally over the weekend.

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