BFM Weekly Highlights:13 April
Malaysia - In last Friday's (April 16) Marketing Mojo on BFM89.9's, Advertising + Marketing touched on the art of apologising in the world of marketing.
With the advent of social media, words spread quickly, especially when a brand makes a mistake. An apology today sometimes is not enough to appease today's unforgiving and demanding consumers.
We looked at the scandal that faced Mengniu Dairy, China's largest milk producer, last year when China's authorities discovered harmful toxins in its factory.
On the local front, KFC and U mobile had their share of problems and responses, which A+M examined.
In local highlights, we discussed Malaysia Airlines (MAS)'s clarification on its decision to make its first and business class sections of its A380 ‘child-free' and KFC's year-long marketing campaign following its one-year anniversary of its ‘So Good' tagline repositioning in Malaysia.
Among the global highlights discussed were Kaspersky Lab's decision to appoint musician and actor Jay Chou as its brand ambassador for Asia Pacific, Facebook's US$1 billion acquisition of Instagram and StarHub's apology to its customers for offering expat-only promotions for its UEFA Euro 2012 package.
To listen to the segment, download the podcast here
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