MediaCom to sponsor LMS

LUXURY MARKETING    MARKETING EVENTS 

Regional - Marketing, organisers of Asia's only two-day conference for senior marketers in the luxury sector, the Luxury Marketing Summit, has announced that leading media agency, MediaCom, has confirmed its sponsorship of the event which will take place on 22-24 May in Phuket, Thailand. The theme of the Luxury Marketing Summit is "Elite Brand Management for Elite Consumers" and the topics covered include social media, loyalty marketing, event marketing and media strategy.

MediaCom will headline one of the Industry Briefings which, using examples from many companies and campaigns, will provide valuable intelligence for Luxury Marketing Summit delegates. At MediaCom's Industry Briefing, Kathryn Carter, director of Prestige at MediaCom, will deliver a presentation titled "Making Digital Glossy" which will provide solutions to the challenges luxury brands face in transferring the magazine experience to digital, how luxury audiences engage with magazines, websites, tablets and other mobile devices and digital's impact on media planning.

"With experience on luxury client accounts such as LVMH, MediaCom is a wonderful addition to the Luxury Marketing Summit conference agenda," said Ambrish Bandalkul, the conference producer on the event. "Providing rich engagement in the digital realm is an area all Luxury Marketing Summit attendees will be interested in; the fact that Kathryn Carter has worked on fashion magazines and websites in the past is an added bonus."

"MediaCom is pleased to be involved in the inaugural Luxury Marketing Summit and welcomes the opportunity for the industry to meet and discuss the challenges and opportunities facing the luxury industry in Asia," said Carter. "As the leading communications agency, MediaCom recognises the importance for brands to understand their consumers intimately and to be able to predict opportunities and challenges; we understand the luxury market is unique and have experience developing communications solutions for the HNW audience."

The Luxury Marketing Summit is an invitation-only, two-day, annual event 100% focused on key issues facing senior regional marketers in the luxury sector. The conference features an agenda dominated by case studies from senior luxury marketers and attracts director and vice president level marketers from premium motor vehicle, luxury travel, fashion, accessories & fragrances, finance and luxury retail brands. The Luxury Marketing Summit is limited to 40 sponsor-funded delegate places which means that attendance, accommodation and all F&B is free of charge.

If you are a senior marketer in the luxury sector and you would like to attend the Luxury Marketing Summit, please contact Ambrish Bandalkul on +65 6423 0329 or ambrishb@marketing-interactive.com.

For more information on the Luxury Marketing Summit visit http://lighthouse-media.com/OurProducts/Events/MarketingSummits/LuxuryMarketingSummit or stay informed via the following social networks: Facebook, Twitter and LinkedIn

_________________________________________________________________________________

Follow us @Marketingeds on Twitter for breaking stories throughout the day.

Have something to say? Comment on our Facebook page or contact the writer at editor@marketing-interactive.com.