AirAsia takes off in the Philippines
Philippines - Expanding its Southeast Asian presence, AirAsia has entered the Philippines actively promoting the launch through Facebook and Twitter.
Leveraging the peak summer travel season, the first two flights to two popular tourism destinations, Boracay and Davao, flew from Clark International Airport.
The low cost airline is running its "Meet our Philippines' AirAsia cabin crew" campaign on Facebook, Twitter and other platforms, accompanied with other ad campaigns highlighting the new routes.
CEO Tony Fernandes in a statement said: "I think air connectivity has been an issue and that's why the world hasn't come here as much as it should."
"Our mantra is not to take other people's market share but to grow and expand it. We think the Philippines is ready to explode in terms of showing itself to the world. There is so much to see here."
AirAsia Philippines has plans to will fly to more tourist destinations in April as well as to other markets from the Philippines such as HongKong, Bangkok, Macau, Incheon, and Singapore.
In an interview to StarBiz, Fernandes said the airline will eye South Korea and two other ASEAN markets, after it launches in Tokyo later this year.
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