BMW Convertible guest stars at yacht show
Singapore - By signing on as a sponsor for the upcoming Singapore Yacht Show, BMW M dealer Munich Automobiles will be giving event attendees an opportunity to get up close and personal with the latest BMW M6 Convertible.
The brand is able to leverage the event to display its products to its target audience of high net worth individuals, according to Joel Chang, executive director of Munich Automobiles Pte Ltd.
Apart from a showcase, BMW M cars will also be providing shuttle services for VIP guests of the event.
The exclusive BMW M dealer and authorised BMW car service centre had previously participated in the first yacht show held last year, according to Kugan Vyravanathan, marketing manager at Munich Automobiles.
"It has brought huge success in terms of brand exposure, as well as an opportunity for us to sell more cars," he said.
Other BMW M models will also be on display at the event, while BMW M Lifestyle merchandise will be sold at the event.
Lamborghini is another sponsor for the Singapore Yacht Show 2012 happening 27-29 April this year at the ONE°15 Marina Club.
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