YouTube gains traction post local launch

YOUTUBE FACEBOOK EFFECTIVE MEASURE

Philippines - With 844 million videos viewed on YouTube in the Philippines for the month ending January 2012, the site has been placed as the country's third most popular website, following Facebook and Yahoo.

With a good 27% of YouTube's audience being identified as ‘Connectors', who generally have good network connections, Effective Measure SEA regional director, Dinesh Arasaratnam, said, "advertisers now have an open window of opportunity to extend their reach beyond their immediate audience."

Last year, the Philippines became the first Southeast Asian market to have a localised version of YouTube.

The YouTube Philippines site showcases videos that are regarded of relevance to the local Filipinos, once a user selects "The Philippines" as the location at the bottom of the YouTube homepage.

Arasaratnam, said: "In Philippines, YouTube had 54.5% reach of the local audience, with 9.7 million unique browsers attributing to over 800 million video views on PC in January."

The study and report which was compiled by Effective Measure found that 30% of the viewers are early adopters. Also two-third of YouTube's audience logged in from home while viewing from educational institutes made only 2.2% contribution YouTube's base audience.

While 21-30 year old users made up 44% of the sites audience, their younger counterparts aged 18-20 boasted a smaller 11.4 % share.

According to the study Facebook was the number one website in the market, followed by Yahoo. 

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