Sponsors named for The Amazing Race Asia 2

Singapore - Aviva, Caltex, Nokia Nseries, Sony Electronics Asia Pacific, Bintan Lagoon Resort and Standard Chartered Bank are the new sponsors for The Amazing Race Asia 2 - this season ten teams from Singapore, Hong Kong, Malaysia, Thailand, Indonesia, the Philippines, and Japan will compete across four continents.

"The return of sponsors shows their confidence in AXN to deliver another world-class production that will be a big hit with viewers across Asia. We are thankful for the tremendous support of all our sponsors and partners as they have been pivotal in the creation of this second season," Ricky Ow, GM for SPE Networks Asia said.

The Amazing Race Asia 2 will broadcast on AXN towards the end of the year and like the first season, sponsor's services and products will be incorporated into the show. As reported by Marketing in November last year, Caltex, which sponsored The Amazing Race Asia, used the show as a single platform for its products and services across all regional markets.

At the time, integrated marketing communications manager of Asia Pacific for Chevron International, Brian Fisher said, "TV shows reach out to customers in different ways, strengthening brand values by association."