In BRIEF: UM, Heineken, PSB, TBWA

UM SINGAPORE   PURPLECLICK    TBWA

UM Singapore makes biz director hire

UM Singapore has hired Vinitra Chaudhuri (pictured) as regional business director to strengthen its client services team. In her role, Chaudhuri will be assisting regional accounts like MasterCard, Exxon Mobil and other regional new business leads. Prior to her appointment, she held positions at Starcom Indonesia and Mindshare Indonesia, with experience from more than 12 years in the communications industry.

TBWA\Singapore hires operations director

TBWA\Singapore is boosting operations with the hire of Florence Tan as its director of operations. Her role includes managing the smooth integration of the agency's departments and operations across all units to maximise efficiency and productivity. In her 27-years of advertising experience, Tan has held senior positions at Euro RSCG Singapore and Leo Burnett.

Heineken gets creative juices flowing

Heineken has given 19 aspiring designers a platform to showcase works from its year-long initiative "Heineken Open Design Explorations Edition 1: The Club", in line with a unique collaborative concept in nightclub design during the Milan Design Week 2012. This exploratory design initiative aimed to encourage creative thinking in club design to make Milan's nightlife experience enjoyable, social and memorable.

PSB appoints PurpleClick a fifth time

PSB Academy has reappointed digital marketing agency PurpleClick Media to manage its Search Engine Marketing for a digital presence boost. PurpleClick has driven quality traffic to PSB's website, increasing overall site traffic and regional brand awareness. "Since our SEM campaign had started, we have tracked a significant increase in our awareness online," Karen Koh, assistant VP of marketing & communications at PSB, said.

FOX brings the fight to Asia

FOX International Channels (FIC) has the multi-year exclusive TV distribution rights for the Ultimate Fighting Championship (UFC) across Hong Kong, Taiwan and Southeast Asia on its FOX and FOX Movies Premium channels. Fights will be broadcasted live, with all the biggest fights available on FOX Movies Play, its on-demand service. Mark Fischer, Managing Director of UFC Asia, said with the rapidly growing fanbase in Asia, working with FOX will allow us to cater to them and increase our reach in the region.

 

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