In BRIEF: Groupon, HTC, Pepsi-Cola
PepsiCo gets new management in the Philippines
Pepsi-Cola Products Philippines has appointed Oscar S. Reyes as the new chairman of the board and No Yeon-Suk as the chief executive officer. The move is seen to inject fresh dynamism to the management team and make it more responsive to new challenges in the economic climate both locally and abroad. Reyes and No fill up the positions left vacant by the retirement of chairman and CEO Hwang Chung. Reyes has been an independent director of the company since 2007.
TV5MONDE goes with Green
Global French TV network TV5MONDE, has appointed Green Worldwide, a pan-regional marketing, business and communications TV consultancy, for the Singapore market to expand its APAC audience share. Debbie Lee, managing director of Green Worldwide, will bring her 15-year media experience and understanding of the pan-regional pay-TV business. The appointment of Green takes immediate effect.
Groupon Singapore appoints PR agency
Daily deal site Groupon Singapore has appointed MAX Public Relations to handle its communications following a competitive pitch. Max PR is tasked to manage Groupon's corporate communications, media relations, issues/crisis support and trainings as well as offer sound strategic support through its senior support staff who will handle the day-to-day activities. The win comes on the heels of the official launch of Max Public Relations, the brainchild of PR veterans Patricia Tweed and James Yi. The consultancy has been operating under the radar for more than a year, and has a portfolio of clients that span the pharmaceutical, corporate and travel sectors.
MediaMind Technologies appoints regional sales lead
MediaMind Technologies has appointed Conrad Tallariti as its regional sales lead. Tallariti will be based in Singapore and will be responsible for growing the business through securing regional deals and promoting the companies offerings which include, dynamic creative optimization, trading, In-Stream Video, and mobile advertising. Tallaritie commented that he had already seen local agencies express their interest in its product range.
HTC presents a night with the stars
HTC will give one lucky winner an all expense paid trip to New York City for the premiere of Men in Black 3. To qualify, customers have to purchase any HTC Device and submit a 25-words long answer to the question, "If your phone could speak, what would it say about you?" This contest is open to those in Singapore, Malaysia, Thailand, Indonesia and Australia. The trip, scheduled in May, will include VIP passes to the premiere, a makeover by a celebrity stylist and a designer outfit worth more than USD $5000. The winner will also be walking the red carpet along with Hollywood's finest. The contest is ongoing and ends April 29, 2012, after which a winner will be chosen.Pokka gives back to society
Drinks brand Pokka has donated a sum of SG$20,000 to the North West Student Support Fund, after making to the Singapore's record books on 18 February for the ‘Longest Dragon Dance made of Drink Cans'. The project was a collaborative work between the company and the North West Community Development Council. The donation will be channelled towards education-related assistance and support for underprivileged students in the North West district through the North West Student Support Fund.
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