ESPNEWS becomes part of the family

ESPN    ASTRO    FAMILY PACK

Malaysia - ESPNEWS, previously available only for Astro's Sports Pack customers, will now be available to Astro's Family Pack customers, enabling it to attain a 50% penetration into the market.

Astro's Family pack reaches 3 million subscribers in the market, providing  ESPN Star Sports, a much larger audience base.

According to Adam Zecha (pictured), executive vice president, head of sales, ESPN Star Sports, with this new initiative, ESPNEWS will extend its reach to a significantly larger and broader audience covering more viewer demographics than ever before on ASTRO's Family Pack.

"This heightens the opportunity for advertisers to reach out to an exponentially larger audience base and a wider variety of viewer profiles across Malaysia, and we believe this will be a considerable distinction for potential advertisers when we compare ESPNEWS against the competitive landscape for the news genre."

ESPNEWS' current viewership stands at 3.8 million, a number that is likely to go up significantly once the channel becomes part of the Family Pack from 1 March, 2012.

Zecha added: "We're delighted to have a committed long-time partner in Astro that shares our vision of serving Malaysian sports fans, and this new initiative that promises to reach more sports fans on Astro's platform."

Lee Choong Khay, vice president of sports business, Astro said: "Astro continues to strengthen its position as the home for international and local sports content for Malaysians, and with ESPNEWS, even more Malaysians now have access to an innovative sports channel that we believe is a good value proposition for all our customers."

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