IPG content studio launches across Asia
Hong Kong - IPG has launched a content and branding studio within the Constituency Management Group (CMG), its wholly-owned unit with a view to quickly expand the business across Asia.
The studio, which became operational this month, provides support to all agencies under CMG, including Weber Shandwick, Golin Harris, Futurebrand, Jack Morton and Octagon.
The agency will be based out of Hong Kong with Jonathan Wade (pictured), head of digital practice at Weber Shandwick Asia Pacific, to lead the studio.
"Having the studio in-house makes CMG more fleet-of-foot in turning around this type of content production, ensures consistency of quality for our clients and makes financial sense for us given the rapid growth in digital revenues we are seeing across all of our businesses in the group," Wade said.
It has plans to open up small studios in other markets such as Beijing to provide onsite support.
"It will provide support across our wide range of clients where it can add value. Though it's currently a small investment, I expect to see it grow quickly."
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- Golin Harris
- Weber Shandwick
- Jack Morton Worldwide
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