UNICEF raises funds through group buying

Malaysia - United Nations Children's Fund (UNICEF) has partnered with local group buying site, Groupon to raise funds for the vulnerable children protected by the organisation.

The ‘Groupon for Children' campaign run's from the 3-12 January where users can buy a RM10 deal which can provide 20 exercise books and 20 ballpoint pens for school, a bottle of Permethrin shampoo for treatment of skin disease scabies and four 400 gram cartons of high energy biscuits for malnourished children.

The deal also highlights the story behind each child protected by the organisation. Since its launch yesterday, the deal has been bought by over 4300 users.

UNICEF deputy representative for Malaysia, Victor Karunan said funds collected from the Groupon campaign will go towards programmes that help meet the rights and needs of the world's most marginalised and deprived children.

Joel Neoh, chief executive officer of Groupon Malaysia said: "We at Groupon have always been committed to providing our subscribers with the best life experiences possible, which goes beyond simply providing amazing daily deals."

"With the ‘Groupon for Children', customers will be able share the joy of helping children lead better lives so that they too can enjoy life's many amazing experiences."

All proceeds from the Groupon for Children campaign will go towards UNICEF Malaysia.

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