Martell Noblige elegance movement continues

MARTELL NOBLIGE   TBWA   CAMPAIGN

Shanghai - Pernod Ricard continues its "New Elegance" movement to drive young Chinese men to the brand and create a new brand position for Martell Noblige.

TBWA\Shanghai has released a 60-second TVC, filmed in Hong Kong which continues the movement of encouraging young Chinese men journey out to achieve true elegance beyond materialism.

To support its TVC, the campaign is extended to print and online mediums featuring women who share their views on elegance.

Liya Zhang, Martell brand director at Pernod Ricard, said this second installment adds momentum to position Martell Noblige to as iconic to China and not just a cognac for the older generation.

The second phase of the campaign will continue until March 2012.

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