MTV pledges stronger online offering

Hong Kong - In line with recent strategic moves, MTV Networks (MTVN) will beef up its online offering and has announced the development of 24 targeted websites bringing its global online portfolio to more than 300 sites by the year's end.

The websites will be taken from the network's stable of brands including Comedy Central, YoMomma.tv, Nickelodeon's iCarly.com, VH1's VH1EyeCandy.com and MTVN International's MTV European Music Awards and Germany's Comedy Blackboard, among others.

Judy McGrath, chairman & CEO for MTVN said, the targeted sites connect like-minded fans to one another, which ultimately strengthens their connections to MTV brands.

"Our strategy is to keep moving beyond our core branded sites to invite fans to go as deep as they'd like with our content, and the interests they're most passionate about," McGrath said.

The news follows the company's announcement last month that it would commit more than US$500 million over the next two years for the development and distribution of its gaming business across its global portfolio.