Mitsubishi promotes Pajero Sport
MITSUBISHI GROUPM MCCANN ERICKSON
Malaysia - In promoting its latest Pajero Sport, Mitsubishi has launched a TVC highlighting the features of the new car.
The TVC titled 'Shopping' follows a man driving on different terrains looking like a shot from an action movie trailer. From stopping at the sea to get a fish to climbing a cliff to pick a flower, it is later revealed that the sequence was a dramatic portrayal of him going grocery shopping with the Pajero Sport.
Apart from the TVC which airs on both free to air and pay TV, major newspapers, billboards and car magazines were also used in the media mix. The ad targets the "adventurous family man who is still young at heart."
Mitsubishi engaged McCann Erickson Malaysia for all creative duties while GroupM was as the media agency for the campaign and Integricity handled all online executions.
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Festival of Media Asia
The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.
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