Initiative wins digital duties for Nescafé

INITIATIVE   NESTLE   DIGITAL   

Indonesia - Nestlé has awarded its digital marketing duties to Initiative in Indonesia following a pitch.

Initiative will be responsible for building the Nescafé's brand presence across all digital platforms including overseeing the launch of its 'Journey of Life' campaign.

Lalita A Mardjuni, head of marketing services at Nestlé, said the agency understood Nescafé consumers and Nestlé's vision and passion for building the brand in Indonesia.

Ram Subramaniam, senior technical advisor at Initiative, said it would enhance the digital presence and interactivity of the brand to help consumers share their experiences and opinions via social media channels.  

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