The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

RIM offers free apps in apology

By: Cream Global, Global
Published: Oct 18, 2011

RIM    FREE APPS     TWITTER

Global - Blackberry developer Research In Motion (RIM) is to offer premium apps worth more than US$100 to pacify frustrated customers affected by service disruptions last week.

Tens of millions of Blackberry users across five continents were unable to use email, instant messaging and internet browsing as services faltered. The failure led to ‘Dear Blackberry' trending on Twitter with aggrieved customers requesting some form of compensation.

RIM has stated that the complete selection of premium apps will be available to download for free from its Blackberry App World over a four-week period beginning 19 October. Additionally, RIM has offered its enterprise customers a month of free technology support as an apology.

It has been suggested that the proposition is an astute move by RIM: "This is an interesting way to attract users to the App World and incentivise them to search and download apps," said IDC research manager Francisco Jeronimo.

________________________________________________________________________________________

Festival of Media Asia

The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.

For speaker information and event details see the site festivalofmedia.com/asia

 

Companies featured:

  • Twitter
  • Research In Motion