AIA picks TBWA\ for regional creative duties

By: Oliver Luk, Hong Kong

Published: Oct 03, 2011

Regional - AIA Group has appointed TBWA\ as its regional creative agency following a pitch, displacing incumbent agency Leo Burnett in the process.

AIA called a pitch called last month and involved agencies across all key ad holding groups.

AIA Group and TBWA\ were both unable to officially comment on the appointment.

AIA Group is the largest publicly listed pan-Asian life insurance group in the world, which operates in 14 markets across Asia Pacific.

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