P&G invests in mobile
P&G MOBILE MARKETING AUGMENTED REALITY
UK - Making further inroads into the mobile marketing space, Procter & Gamble (P&G) has signed an advertising deal with IPC Media.
The six month contract will see P&G have a presence across a number of IPC's mobile optimised sites. IPC Media produces over 60 media brands with print alone reaching almost two thirds of UK women and 42% of UK men.
The deal sees display formats being taken across IPC Media's female portfolio of mobile optimised sites, including Marie Claire, Now and Good to Know.The partnership involves activity from a variety of P&G brands including Max Factor, Fairy and Pantene.
"This partnership further establishes P&G's credentials in being one of the first to invest and reap the rewards of the ever growing mobile medium with the product range perfectly complimenting IPC's market leading female mobile user base," said director of mobile sales at IPC, Mike Newcombe.
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