dianomi opens doors in Singapore

ONLINE ADVERTISING   FINANCE   OFFICE LAUNCH

Singapore - Online ad services firm dianomi is opening an office in Singapore, with campaigns for its finance clients to start running in October.

The office here will be managed from Sydney, which opened three months ago and is headed by sales & marketing director APAC, Julian Peterson.

dianomi targets clients in the financial sector, helping them to acquire new customers online by targeting mass affluent internet users.

It has a network of more than 150 publishers such as Reuters, London Stock Exchange, FT, Morningstar, Yahoo, MSN, The Guardian, BigPond, The Street and The Daily Telegraph.

dianomi's client list includes Fidelity, City Index, JP Morgan, FXCM, Aberdeen Asset Management, GFT and Hargreaves Lansdown with clients from other sectors including Land Rover, Lexus, Jaguar and Mercedes.

Peterson (pictured) said: "Opening in Singapore makes perfect sense for us and our clients, many of whom will now work with us in the UK, USA, Australia and Singapore."

He added the firm's services would provide ROI on marketers' online advertising efforts and that it would also aim to help publishers with Singapore based traffic to monetise their business and finance sites.

dianomi also has offices in London and New York.

The firm helps advertisers and publishers with contextual lead generation and also offers cost-per-lead advertising, contextual smart technology, and consultative services among others.

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Festival of Media Asia

The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.

For speaker information and event details see the site festivalofmedia.com/asia