Zuji renews regional agency roster

ZUJI   TEXT 100   TRAVEL

Regional - Zuji has appointed Text 100 Singapore and Sydney-based creative agency The Hallway as it seeks to strengthen its presence in the online travel market across Asia.

The agencies will manage its corporate communications and creative duties respectively.

Text 100 will help manage regional media relationships for the company but Waggener Edstrom continues to hold the account for Singapore.

Phang Shueh Chyan, director of marketing Zuji Asia Pacific, told Marketing separate appointments were made as the two markets require different needs. 

For its PR strategy Zuji is primarily looking at increased exposure on earned media, and better opportunities with its media partners, in terms of planning and execution.

Meanwhile, the online travel agency has appointed The Hallway to develop a brand blueprint in Asia Pacific.

Zuji's work with the Hallway will be targeted at marketing to Hong Kong and Singapore-based travellers and will be consistent across the region. Zuji works with TCOB as its outdoor partner in Hong Kong.

The Hallway's new regional relationship with Zuji Asia Pacific follows its work on the recently launched 'Travel Your Way' campaign in Australia.

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