PANPA names SPH's Geoff Tan top marketer

GEOFF TAN SPH PRINT

Regional - Singapore Press Holdings's Geoff Tan(pictured) has been named marketer of the year at the Pacific Area Newspaper Publishers' Association (PANPA) awards.

Senior vice-president and head of strategic marketing in SPH, Tan was awarded the title at the regional event recognising best practices in newspapers and print in the Asia Pacific region. The event was held in Dockside, Darling Harbour in Sydney last week.

SPH also won two other awards at the gala dinner - trade event "SPH Turns You ON!" won in the Newspaper Marketing Awards - Events (90,000+ circulation) category, while The Straits Times Education Programme (STep) won in the Newspaper Marketing Awards - Young Readers category.

On Tan's win, PANPA's chief executive Mark Hollands said: "Geoff was voted the winner from an exceptional field of candidates. The judges said Singapore Press Holdings is among the best newspapers marketers in the world. It is no coincidence that SPH also won two other marketing awards. Geoff is an inspirational manager and a fantastic marketer for our industry."

PANPA is a not-for-profit association aiming to raise the standards of newspapers across every level. Its membership is made up of every significant newspaper company in Australia and New Zealand, plus most English-language newspapers in South-East Asia and the South Pacific.

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