Fox Likes TCOB for star-studded launch
Published: Aug 18, 2011
Hong Kong – Fox International Channels has appointed TCOB to run series of guerilla events across Hong Kong as part of its "HK Likes" campaign.
After last week announcing it had secured 1 million subscribers in Hong Kong, TCOB is partnering with the pay-TV group for a series of events taking place over the next 10 days in Quarry Bay and Tai Koo Shing.
Key characters from Fox International's most popular channels, such as Avatar, Indiana Jones, Bruce Lee and America's Next Top Model, will feature in the campaign.
Festival of Media Asia
The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.
For speaker information and event details see the site festivalofmedia.com/asia
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