ESS secures rights for RWC 2011

ESS   SPORTS CHANNELS   MANU SAWHNEY

Regional - ESPN Star Sports has renewed its exclusive broadcast rights of the Rugby World Cup 2011 slated for September this year.

In Asia, ESS will broadcast live all 48 matches of Rugby World Cup 2011 in 13 countries including Singapore, China (available in English only), Indonesia, Thailand, Cambodia, Korea, Laos, Philippines and Vietnam among others.

ESS has had a history of showcasing every Rugby World Cup tournament since 1999.

This marks the first year when viewers in Singapore will be able to view Rugby World Cup matches anytime across ESS' multi-platform online and mobile offerings, with live streaming and video on demand available on ESPN Player and Mobile ESPN.

Rugby World Cup Limited's Managing Director Mike Miller said: "Asia is a major growth region for Rugby and the IRB is committed to ensuring that sports fans across the Region are able to experience our showcase event."

"ESPN STAR Sports is recognised as Asia's leading sports broadcaster and through extensive Rugby World Cup 2011 programming, it will deliver the platform for Rugby to reach out to new fans across the region."

In addition to full match access, ESS' coverage will include preview shows, match day shows and weekly highlights on ESPN's SportsCenter, Score Tonight on STAR Sports, and on the 24-hour sports news channel ESPNEWS.

Contested every four years, Rugby World Cup is one of the largest and most prestigious sporting tournaments in the world and is watched by a global TV audience of over four billion in more than 200 territories.

The 2011 Tournament will be held from 9 September - 23 October in New Zealand.  

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