Latest investment values Twitter at US$8bn

TWITTER      SOCIAL MEDIA MARKETING 

Global - Twitter has received a new round of funding which values the microblogging site at US$8 billion.

The new evaluation comes after a reported US$400 million investment by Russian investment firm Digital Sky Technologies (DST Global), which also has stakes in social sites Facebook, Zynga and Groupon.

The latest figure is double the valuation it received in December and brings Twitter's total investment to more than US$1.16 billion in four years.

"We have the opportunity to expand Twitter's reach with a significant round of funding led by the venture firm DST Global, with the participation of our existing investors," Twitter in a statement said.

"We will use these resources to aggressively innovate, hire more people and invest in international expansion."

According to eMarketer, Twitter could bring in US$150 million in advertising this year, three times more than last year, but still a far cry from Facebook's ad revenue of US$1.86 billion last year.

Cream Global