Kraft appoints new APAC VP of marketing

KRAFT  MARKETING  SHAWN WARREN

Regional - Kraft Foods has appointed Leanne Cutts (pictured) as vice president of marketing for Asia Pacific, Kraft Foods and promoted Shawn Warren, who used to hold the role to president, Kraft Foods China, with immediate effect .

Warren now reports directly to Pradeep Pant, president of Kraft Foods Asia Pacific and will be based in Shanghai.

In her new role, based in Singapore, Cutts will be responsible for driving the growth of the gum, candy, and powdered beverages categories in addition to leading consumer insights & analytics and driving marketing excellence in the region.

Cutts has over two decades of marketing and general management experience, having held a number of significant positions across Asia Pacific prior to joining Kraft Foods.

She started her career with Unilever in Australia, where she spent six years working with the ice cream category. She then moved to GlaxoSmithKline in the OTC and nutritional drinks categories before taking on a global strategy role based in the UK.

In 2003, she moved back to Asia and has since worked in both marketing and general management roles in India and Hong Kong.

In her last role she managed North Asia within Asia Pacific consumer healthcare covering Hong Kong, China nutritionals, Taiwan, Korea and Vietnam.

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