SCMP's XXIV expands reach
Hong Kong - The South China Morning Post has launched a simplified Chinese version of its watch magazine XXIV to appeal to the local readership as well as broaden its scope of advertising.
Distributed in Hong Kong, the new simplified Chinese edition aims to target mainland visitors and business travellers who are high net worth individuals.
"Providing a version in simplified Chinese is a natural response to the demand we've had for targeting affluent mainland customers," Sophia Yu, director of advertising and marketing services of the SCMP, said.The simplified Chinese edition is slated to begin distribution on 6 October, while the English version will be released on 9 November.
XXIV which was launched last year, is an annual publication offering in-depth interviews with Hong Kong's influential personalities, profiling their personal successes and distinct choices of luxury timepieces.
Current advertisers for the magazine include Cartier, Omega, Panerai, David Yurman, Piaget, LV Watch and Jaquet Droz. While most of the advertisers are luxury watch brands, the title also boasts of other advertisers from sectors such as high-end shopping malls and auction companies.
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