Duracell recharges with Publicis HK

PUBLICIS   P&G   DURACELL

Hong Kong - Proctor & Gamble has awarded the campaign brief for its battery brand Duracell to Publicis Hong Kong in the Taiwanese market. 

Publicis will be responsible for the creative duties of Duracell's upcoming campaign to build its brand image and increase its presence in the market.

The campaign is expected to launch in July.

Tracy Kwan, household care marketing director, P&G, Hong Kong and Taiwan, said it's pleased to be working with Publicis to further build Duracell as a trusted brand.

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