Pernod Ricard hands TBWA Ballatine's brand

BUSINESS WIN   TBWA   PERNOD RICARD

Shanghai - Pernod Ricard China has awarded TBWA\Shanghai the creative account for its whiskey brand Ballantine's, after a three-way pitch.

The agency is charged with leading the brand in a new strategic and creative direction.

Pierre Berard, marketing director of Pernod Ricard, said the agency with its strategy and creative idea understood the brand and it’s potential in the China market.

TBWA\Shanghai already handles the creative duties of four of Pernod Ricard's brands, which are Absolut, Royal Salute, Helan Mountain and Martell.

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