WPP says creativity counts
Global - As media gets increasingly fragmented and channel neutrality gains prominence, ad businesses across the board are getting back to the basics- creativity.
At different times in the past year or so, we have heard the likes of Saatchis APAC chief Chris Foster and Grey Group's global creative head Tim Mellor, Leo Burnett's chairman and worldwide CEO Tom Bernardin harp on the value of creativity.
And now the sentiment is echoed at world's biggest and most prestigious celebration of creativity in communications, The Cannes Lions International Festival of Creativity.
This year was the first when Cannes Lions measured and recognised creative performance at the parent company level.
Based on the collective number of Cannes Lions awarded to WPP agencies for creative excellence, WPP accumulated 1,219 points in the competition, followed by Omnicom second with 1,152 points and Publicis with 744 points.
WPP agencies from more than 30 countries won awards, including most notably a prestigious Grand Prix awarded to JWT Shanghai, the first time a Chinese agency ever won this top prize.
Meanwhile, at the agency level, BBDO beat Ogilvy & Mather (second) and DDB (third), for the top network award.
Full Cannes coverage and results can be found here.
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