HKTB and Cathay offer mobile tour guide

HKTB   CATHAY PACIFIC   APPS

Hong Kong - The Hong Kong Tourism Board and Cathay Pacific have joined forces to launch an augmented reality mobile application to enrich tourists experience.

"We have worked hard to promote Hong Kong across our global network, helping to foster the development of our home city's economy and tourism industry," said Ivan Chu, COO of Cathay Pacific.

Launching its two travel apps on the iPhone, DiscoverHongKong - AR and Citywalk, both utilise augmented reality technology and GPS to help travelers navigate the city streets.

AR covers all districts in Hong Kong, pointing out areas of interest in the vicinity of the traveler’s location such as restaurants, malls, attractions and mega events by using the camera on their iPhone. Users can then click on areas of interest to get a more detailed account on the subject. 

Citywalk takes travelers on themed trail walks around Central, Tsim Sha Tsui, Mong Kok & Yau Ma Tei and the Central & Western district.  Along the way the app will provide information, images and audio commentaries of each attraction on the routes and nearby areas of interest.

Later this year it plans to release its third app Heritage Walk and make the app series available on Android phones.

HKTB is working in collaboration with PCCW to ensure visitors have access to Wi-Fi services at no cost to download the app.

James Tien, chairman of HKTB, said the apps would provide a platform to introduce activities, shopping and dining to tourist in an effective way to maximize promotions.

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