Peters tunes in to BFM's frequency

SUN MEDIA     SENIOR APPOINTMENT     BFM 89.9     PEOPLE 

Malaysia - Former GM, advertising and marketing at the Sun Media Corporation, Charles Peters (pictured) has been appointed by local business station BFM 89.9 to drive advertising and sales initiatives for the brand.

Having stepped into the role on 1 March, he reports directly to managing director Malek Ali in his new client services capacity.

Peters joins the company after a nine-year stint at the Sun Media and brings with him 31 years of industry experience.

"Since joining the BFM team, it has been an exciting learning journey for me and the transition from print to radio is one I am beginning to sink my teeth in. At this point, it's a process of familiarizing myself with the radio business," he told A+M.

A long-time veteran, he first entered the media scene in 1980.

Calling theSun a profitable newspaper publication, Peters expressed his appreciation for having had the opportunity to be a part of building the brand to what it represents today.

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