SPHMBO expands digital retail network

SPH MBO   OOH   ADVERTISERS

Singapore – SPH MediaBoxOffice has expanded its in-mall digital advertising network to include a new slew of brand advertisers targeting the local audience around the island.

Some brands that have advertised in the Retail Network include Café 21, Guinness, Maybank, Pokka, Royal Umbrella, Volvo and Work Safety Health Council.

Digital screens have been added to five new shopping malls under AsiaMalls Management, such as Hougang Mall, Liang Court, Tampines 1, Tiong Bahru Plaza and White Sands.

SPHMBO’s total number of digital screens has now amounted to 200 in 23 shopping malls around the island, reaching out to 80% of Singaporeans and permanent residents.

The screens have been strategically located screens at lift lobbies and waiting areas of malls, one of which is a large video wall prominently positioned at the atrium of Tampines 1 (pictured).

“The advertising Retail Network that we’ve built up in these prime malls offers advertisers a unique opportunity to reach youths, household decision-makers, and affluent consumers within a captive environment when they are most relaxed and receptive,” Edward Tang, general manager of SPHMBO said.

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