Google's fashion-forward YouTube move

GOOGLE   YOUTUBE   ONLINE

Japan - Google will live stream Japanese fashion festival Tokyo Girls Collection 2011 Spring/Summer worldwide on a custom-made YouTube Channel.

The event, start tomorrow (5 March) will also be available on mobile applications through its YouTube channel to reach out to fans who cannot attend. 

Model's will present clothes that viewers can buy immediately through on-screen links related to the clothing item, directing them to an e-commerce sites where they can purchase the items.

Besides the main feed, extra content will be available to viewers which include interviews and Twitter updates from fans, both those attending and watching.  

Miki Iwamura, Google's director of marketing in Japan, said its use of technology would make Japanese culture and content accessible all over the world.

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