New health magazine rolls out

SPH MAGAZINES MAGAZINE LAUNCH HEALTH

Singapore - Singapore Press Holdings (SPH) is launching a health magazine covering both western and traditional Chinese medicinal practices and targeting the FMCG brands and health-related products and services as advertisers.

The publication, Wellness No.1, will be published in English and roll out on 24 February 2011. It is published by the Chinese Newspapers division of SPH. The magazine looks to target English-speaking readers who are concerned about health and wellness matters.

Robin Hu, senior executive vice president of Chinese Newspapers & Newspaper Services, SPH said: "We hope the publication will be an authoritative English language health-related magazine that brings readers the best of Western medicine and TCM practices for a healthy lifestyle."

Wellness No. 1 aims to offer the best of both Western medicine and traditional Chinese medicine (TCM). The publication will bring together a panel of close to 50 Western doctors, TCM physicians, pharmacists, nutritionists and other health experts to share their knowledge and information with readers.

When asked if the magazine would be audited, SPH declined comment.

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