TBWA brings home Hisense account

ACCOUNTS   TBWA   ADVERTISING

Shanghai - Home appliance company Hisense has appointed TBWA\Shanghai to its creative account, replacing incumbent agency Ogilvy & Mather.

TBWA will develop strategic communications and creative for Hisense television brands. The move aims to seize opportunities in the growing 3D and web TV segments.

Jeff Ma, managing director of TBWA\Shanghai, said the role of television was evolving with young adults spending a lot more time on other available screens.

"[Hisense are] keen to build a strategic roadmap to reinforce their market leadership," he said.

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