Tell your boss “I quit”
Singapore – Iris Singapore has launched a new recruitment campaign to help unhappy employees quit their jobs so they could join the marketing agency instead.
Craig Mapleston, managing director of iris Singapore, said the new website Iquit.sg (http://www.iquit.sg) is the marketing agency’s “call for talent”. As iris’s businesses continue growing, top marketing and advertising talent has been hard to come by. Mapleston hopes this “cheeky” community service that helps employees quit their jobs will drive recruitment up for him.
Launched yesterday, the website provides templates for resignation letters that take humorous digs at the chosen company in the reason for resigning. It also provides several advertising agencies’ letterheads which can be included in the resignation letter. Users can insert their managers' and their names, and print the letters from the site itself.
Jonathan Cockett, senior creative at iris Singapore, added that the website only aims to give dissatisfied employees at other agencies a convenient option to leave their jobs because quitting can be a “tricky task”.
He added, “Why spend money lots of money on an expensive recruitment campaign when you can come up with a simple idea that gets the industry talking about iris, about our new business wins and the fact that we’re hiring?”
When asked if it’s ethical or would competitors consider this recruitment strategy as talent poaching, Cockett says Iquit.sg shouldn’t be taken literally because people change jobs all the time, especially in advertising. Plus, the website’s “lo-fi nature” would have shown that it “doesn’t take itself too seriously”.
“It is up to them whether they choose to apply for work at iris or elsewhere,” Cockett said. “We just want to get the word out that iris is hiring.”
“This is quite a cheeky initiative, but we’re hoping that the other agencies will view it with a sense of humour,” Mapleston added.
By the end of yesterday, iris had received nine “quality applicants across a range of positions”.
And the answer is “no” if you’re wondering whether Mapleston had received any resignation letters from his own staff through the website.
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