SPHMBO goes West with new sites

SPHMBO OOH ADVERTISING

Singapore - SPH MediaBoxOffice (SPHMBO) has opened up eight new sites for outdoor advertising following its exclusive tie up with the new Clementi Mall.

Advertisers now have the option of marketing on these sites which are located on the facades, glass elevator and huge walls near the mall's entrance.

When asked who are the advertisers on its new sites, SPHMBO declined to reveal the details.

In addition to the new sites at The Clementi Mall, SPHMBO has secured a contract with neighbouring mall CityVibe to market its two large digital outdoor LED screens that face the MRT platforms and advertising sites within the mall.

Edward Tang, general manager of SPHMBO, said: "Singaporeans are spending more time in shopping malls. The newly minted Clementi Mall with its excellent links to transportation facilities is going to attract many visitors from the western part of the island and beyond. Hence, it is a great location for marketers to reach out to youths, working adults and home-makers."

The Clementi Mall is targeted to attract residents from the private estates in Holland Village, Bukit Timah, West Coast, and students from nearby institutions such as The National University of Singapore, Ngee Ann Polytechnic, Singapore Polytechnic and Singapore Institute of Management (SIM).

SPHMBO also owns 8 outdoor LED screens in locations such as 313@somerset, Chevron House, OUB Centre.

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