Simple win for Proximity

Singapore - Zuellig Pharma has awarded the account for its skincare brand Simple to Proximity Singapore - the agency clinched the business in a competitive pitch.

The win covers all print and online work for the brand.

"This win allows us to expand on our great relationship with Zuellig Pharma from our previous work on Original Source. The fact that it's a multi-channel campaign will help dispel the perception that Proximity just does online work,' Rod Strother, MD, Proximity said.

"We're also pleased because it's a pitch that our new client strategies head, Jo-Anne Tan, has had the opportunity to drive and it's brought in an immediate return. It does demonstrate that the recent changes we've made in Proximity are having a positive effect."

Tan had joined the agency last month, as reported in Marketing's 18 June story, Proximity adds to Singapore Team.