LTA appoints Saatchi Lab for branding push

OOH   LTA 

Singapore - The Land Transport Authority has appointed Saatchi Lab for its its employer branding campaign in 2011.

According to the government website, the agency will now be responsible to place ads across print titles such as The Straits Times and The Star in January 2011.

It called a pitch in December last year.

LTA is also currently reviewing its OOH account which was up to pitch earlier last year.

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