G2rams creates outdoor cinema for Philips

GREY GROUP   PHILIPS   ADVERTISING

India - G2rams India has landed a contract to executive a series of experimental marketing initiatives for Philips Cinema 21:9.

Philips Cinema 21:9 is dubbed the worlds first Cinema proportion 3D LED Pro TV with Ambilight, delivering the cinematic experience to the comfort of your home.  

G2rams has created a mini theater in Mumbai which premiered on 10 December.  The cinema installation showcased six Parallel Lines films.

"This is a first of its kind activity where the complete cinema-going experience is replicated, including details such as popcorn and snacks,” Rachna Khanna (pictured), vice president and branch head of G2rams Mumbai, said.

Neeraj Sethi, chief operating officer of Philips Televisions in India added the agency aimed for high-end Indian consumers who love movies and could appreciate the experience from their homes.   

_________________________________________________________________________________________

Have you joined the campaign for free content?

Subscribe to Marketing and marketing-interactive for FREE:
Marketing-interactive.com/subscribe.

Breaking news and intelligent analysis. Always free.