DDB India snares Emirates account

EMIRATES   DDB   ACCOUNTS

India - Mudra West and Tribal DDB India have snared creative duties for Emirates Airlines, outing incumbent agency Ogilvy India following a multi agency pitch.

Mudra West will handle creative duties for Emirates Airlines, while Tribal DDB India, will work across its digital account. The account will be handled out of the Mumbai offices of both Tribal DDB India and Mudra West.

The account size and the other agencies vying for the business could not be ascertained at press time.

Mudra will be responsible for building the brand further in India. With Emirates being the official partner of the ICC Cricket World Cup 2011, the agency will also work closely with the brand team to develop a communication package around the event.

The sponsorship entitles Emirates to tickets and hospitality during the matches, along with branding opportunities at the venue.

Arijit Ray, president of Mudra West, said it was a significant win for the agency.

"We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years," he said.

Max Hegerman, president, Tribal DDB India, said the agency was "incredibly excited" to be working on an account as prestigious as Emirates. "Especially since digital appears to be a very important part of its marketing mix."

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