Green Sense serves up finless Jaws on plate

GREY   CAMPAIGN   GREEN SENSE

Hong Kong - Local environmental group Green Sense has found a new way to remind restaurant customers the brutal fact behind shark's fin soup by putting a bloody image of a finless shark at the bottom of sauce plates.

At Chinese restaurants, shark's fin soup is always served with a small plate of vinegar. When customers look at the plate, they will see a finless shark drowning in red vinegar and be reminded that sharks are thrown back into the ocean alive after their fins are chopped off.

Keith Ho, executive creative director of Grey Hong Kong - the agency behind the campaign, said the objective is to urge the public not to eat shark's fin in celebration banquets.

"Hong Kong consumes half of the world's shark's fin harvest and we want to tell Hong Kong people that eating shark's fin soup will destroy sharks and the ocean," he said.

Green Sense and Grey are now actively liaising with restaurant groups to join the campaign.

"Many of them feel this is meaningful," Ho said. "It's an ongoing campaign so we are confident that more outlets will help us remind the mass public of not to consume shark's fin soup."

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