Marketing TV: Getting Merry with Guinness
Published: Dec 08, 2010
Malaysia - Peter Khemlani, marketing manager for Guinness Anchor Berhad talks about Guinness' latest Christmas celebration campaign themed "Merry Guinness", where 53 events will be held nationwide.
Positioned to attract the new consumers and at the same time paying tribute to long time supporters of Guinness, the beverage company will rely on social media platforms and reviving some of John Gilroy's famous ads on promotional glasses to reach out to target audiences.
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