Guinness rises together with SPHMBO

GUINNESS   OUT OF HOME ADVERTISING   SPHMBO

Singapore - Guinness Stout's "Rise Together" campaign has been launched on the digital out-of-home platforms of SPH MediaBoxOffice (SPHMBO) for four weeks.

From 22 November to 19 December, Guinness is displaying a 30-sec TVC on seven digital screens in high traffic areas like Chevron House, Orchard Road, HDB Hub and CityVibe.

Guinness is also using a digital poster displayed via SPHMBO's Retail Network to increase point-of-purchase sales in shopping malls.

Zenith Optimedia is the media buying agency for the Guinness campaign.

Recently it launched the Guinness Adventures campaign to celebrate Guinness' 251th anniversary in Singapore. The online brand marketing and advertising execution for the campaign lasted two-months.
 

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