Updated: STB calls PR pitch

Singapore - The Singapore Tourism Board (STB) has placed its PR account up for pitch - the incumbent agency is Burson-Marsteller Singapore (B-M).

"Our contract with STB is ending at the end of August - we welcome this competitive process and hope to continue working with Singapore Tourism Board for a long time. B-M has had a very good working relationship with STB. The synergy developed between B-M and STB has seen both organisations working together to successfully achieve STB's communications objectives," Benoit Nadeau, MD/market leader, Burson Marsteller Singapore said.

The brief calls for strategic PR counsel and tactical PR support for STB, which includes developing an annual PR strategy and workplan to support the Board's overall business objectives and those of its business units, and providing advice and counsel on managing potential crisis communication issues.

According to Marketing's Agency of the Year 2006 special annual edition, B-M had won the account in 2005 in a five-way showdown - since then, B-M has worked on a initiatives such as STB's global branding campaign Uniquely Singapore II, the hosting of the inaugural United Nations Environment Awards and Singapore's participation in the Clipper Yacht race.