M1 joins SG rivals in pay-TV space
Singapore - M1 has launched its first pay-TV service through a lifestyle and entertainment option called 1box, the ad campaign for which is set to roll out from this weekend.
Its Broadband subscribers will now have access to the Internet, movies, celebrity concerts, games and educational modules via M1's Fibre, Cable and DSL Home Broadband, where they can be viewed on TV.
Subscription to content is on a monthly basis, while movies are charged on a pay-per-view basis.
1box is offered to customers on a monthly rental of $5 for 50 Mbps.
"We are excited to offer our customers more lifestyle and entertainment choices via this new multimedia platform. With its wide range of TV Internet and content capability, 1box will provide many hours of entertainment for the whole family. Most importantly, it will enable customers to get more out of their current M1 Home Broadband service," P. Subramaniam, chief marketing officer of M1, said.
M1 declined to divulge details of the new campaign, created by Y&R.
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- M1 Ltd
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