Marketing TV: Training and retaining talent
- Inaugural class of McCann Business School graduates
- A training and development programme for talent
Malaysia - Twenty-two McCann Erickson employees were recently awarded certificates as graduates of the McCann Business School, a training and development programme designed to inspire the agency's employees with a greater appreciation of creativity and ideation.
"We want our employees to not only be good in the jobs, but also make significant contributions to society," said Tony Savarimuthu, CEO, McCann Worldgroup. "Our programme is an extension of the government's commitment to investing in human talent."
Janet Yeo, founder and chairman of the National Stroke Association of Malaysia (NASAM), was the keynote speaker at the graduation ceremony held at the McCann office.
Yeo, a pioneer in the Malaysian advertising industry, started Union 45, Malaysia's oldest and largest home-grown agency.
Addressing the graduating class, Yeo said: "You must possess the will to learn and succeed. But the desire to help humanity must come from within. In your profession, you must add value to society and to our community."
See the full interview with Savarimuthu on the initiative and retaining staff here.
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- McCann Erickson Malaysia
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