ESPN goes live on mobile

ESPN STAR SPORTS  MEDIA   SPORTS MARKETING

• ESS launches Mobile ESPN
• Together with SingTel
• Boasts of live screening

Singapore - ESPN Star Sports together with SingTel has launched a new 3G mobile offering, Mobile ESPN, featuring live and on-demand premium mobile sports content in Singapore.

On how would this impact the exisiting advertisers, a spokesperson said: "Currently the service is subscription based. However we are exploring opportunities for advertising on various platforms with specifics apps."

Aimed at elevating the experience of sport fans always on the go, Mobile ESPN will showcase a line-up of sports content such as the Formula One, Moto GP, FA Cup, Wimbledon, Australian Open and ICC Cricket tournaments, available exclusively to SingTel mobile subscribers.

"With Barclays Premier League, UEFA Champions League and the likes of Formula One, Wimbledon, Australian Open and the upcoming ICC Cricket World Cup on ESPN STAR Sports' networks, SingTel is the home for all sports enthusiasts," Edward Ying, chief, content & media services group, SingTel, said.

Sport fans can also access F1 and FA Cup highlights, as well as SportsCenter mobile video updates, as well as the very latest team updates and pre-match statistics by football experts on ScoreCast before the weekend's live Barclays Premier League matches.

Manu Sawhney, managing director, ESPN Star Sports said: "The launch of the Mobile ESPN 3G marks another new milestone for ESPN STAR Sports in the digital space, as we now showcase live sports to our fans across all three media platforms - television, mobile and online."

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