ESPN goes live on mobile
- ESS launches Mobile ESPN
- Together with SingTel
- Boasts of live screening
Singapore - ESPN Star Sports together with SingTel has launched a new 3G mobile offering, Mobile ESPN, featuring live and on-demand premium mobile sports content in Singapore.
On how would this impact the exisiting advertisers, a spokesperson said: "Currently the service is subscription based. However we are exploring opportunities for advertising on various platforms with specifics apps."
Aimed at elevating the experience of sport fans always on the go, Mobile ESPN will showcase a line-up of sports content such as the Formula One, Moto GP, FA Cup, Wimbledon, Australian Open and ICC Cricket tournaments, available exclusively to SingTel mobile subscribers.
"With Barclays Premier League, UEFA Champions League and the likes of Formula One, Wimbledon, Australian Open and the upcoming ICC Cricket World Cup on ESPN STAR Sports' networks, SingTel is the home for all sports enthusiasts," Edward Ying, chief, content & media services group, SingTel, said.
Sport fans can also access F1 and FA Cup highlights, as well as SportsCenter mobile video updates, as well as the very latest team updates and pre-match statistics by football experts on ScoreCast before the weekend's live Barclays Premier League matches.
Manu Sawhney, managing director, ESPN Star Sports said: "The launch of the Mobile ESPN 3G marks another new milestone for ESPN STAR Sports in the digital space, as we now showcase live sports to our fans across all three media platforms - television, mobile and online."
More quality Lighthouse titles
Managing people? For HR and leadership strategy, Human Resources has it covered.
Want to get on the right side of the procurement department?
Direct them to Procurement Asia.
ESPN Related Stories:
- Another senior departure for FIC
- Putting Bhutan on the map
- ESS expands partnership with ABL
- ESPN gets on with StarHub and SingTel
- News Corp to drop ESPN brand across Asia
- ESPN launches new football brand
- ESPN Star Sports readies for BPL mania
- ESPN cheers on for Cricket
- News Corp to buy out ESPN stake in ESS
- ESS brings Spanish football to local shores
- ESPN International appoints digital media VP
- ESPNEWS becomes part of the family
- Enjoy Jakarta extends support to Indonesian Open
- Intel asks locals to speak their minds
- ESPN makes integrated ad sales hires
- A race for the Olympics but what's the worth?
- Advertlets and Castrol take to the field
- Australian Open to be a smash
- ESPN rolls out new look soccer site
- ESPNEWS hits Malaysia